What you're actually paying for, by category.
We pick one representative staple from each brand and explain — in plain words — the material, the fit, and whether the price is honest. Compare across the full price spectrum, then shop the brand that fits what you want.
Jeans
30 brandsFrom $35 budget pairs to $400 Japanese selvedge — what the markup actually buys.
Compare jeansT-Shirts
14 brandsThe everyday staple — from $8 multipacks to $90 single-origin Supima.
Compare t-shirtsHoodies
14 brandsPullover fleece — from $30 basics to $300 boxy designer cuts.
Compare hoodiesZip-Ups
12 brandsZip hoodies and fleece — from $40 gym staples to $250 technical layers.
Compare zip-upsButton-Ups
12 brandsOxford, flannel and dress shirts — from $30 basics to $200 made-in-USA.
Compare button-upsSweatpants
12 brandsJoggers and open-hem sweats — from $25 basics to $150 heavyweight terry.
Compare sweatpantsSweaters
11 brandsMerino, lambswool and cashmere — from $50 wool to $300 grade-A cashmere.
Compare sweatersChinos
11 brandsCotton trousers — from $40 wrinkle-free to $150 Japanese twill.
Compare chinos