Every short brand, budget to luxury
Prices checked August 2026 · 20 brands compared
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20 brands, one short each, sorted by price from $22 (Target — Goodfellow & Co.) up to $695 (Loro Piana).
Price ladder
Budget
· Under $40
Fair at about $22 because that's what it is — a disposable, no-logo basic where you're paying for cotton and a flat front, not durability. The price is honest about the trade: thin cloth, inconsistent sizing, and a short lifespan are the…

Fair at around $25, and a steal on sale where it routinely lands near $15. Nobody's expecting heirloom construction here — you're paying for comfortable stretch and inseam choice per dollar, not durable cloth, and the value holds as long…

Fair at about $25 if you go in clear-eyed — you're paying for color choice and low commitment, not durability. The thin cotton and basic finishing are exactly what the price reflects; a sturdier short costs more for a reason, but few sho…

Excellent value at $30 — the fabric weight, clean finishing, and color range genuinely beat the price, and there's no logo markup here. You're paying for a competently made cotton short, not a brand name; reviewers routinely call it the…

Fair at around $40, and a genuine deal whenever Gap runs its frequent 40%-off sales that drop it into the mid-$30s — you're paying for a competent, fits-everyone basic, not logo or premium cloth. The value is the fit consistency and colo…
Mid
· $40 – $80
Fair at around $45 (its usual MSRP), and a clear value when AE drops it into the high $20s-$30s on its constant promos — you're paying for a comfortable stretch short, not premium cloth or hardware. The fabric is lighter and the dye fade…

Fair at its roughly $60 list, though Banana Republic almost always has it marked down 30-40%, so paying full price is leaving money on the table — wait for the sale and it's a genuine value. You're paying for the clean slim cut and a rec…

Fair at around $69, and most of it is durability and versatility rather than logo — the recycled nylon, bartacked stress points, and genuine water-to-land range are why people keep them for years. You're paying a Patagonia premium over a…

Fair-ish at $78 if you wear it constantly — the Swift fabric and movement are genuinely good and it lasts years with care. But the price carries a clear logo premium: comparable lined performance shorts from athletic brands run $40-$55,…

Fair-to-slightly-premium at $78 — the soft four-way-stretch knit and clean finishing are real, but this is a polyester-blend knit short and you're paying a brand premium that's crept up with Vuori's popularity. Comparable technical knit…
At ~$78 you're paying near the top of mid-tier for what is, materially, a polyester-elastane gym short — the markup is partly the anti-odor liner and clean construction, partly the Rhone name. It's fair if you wear the gym-to-street vers…
Luxury
· $130+
Steep at $185, and honestly priced more for the Italian cloth, garment-dyed colour and clean French-Italian finishing than for any logo — there is no visible branding here. You can buy a competent cotton short for a third of this; what y…

Hard to call $595 "fair" in any value sense — you are paying for fine Italian cloth, sartorial finishing, and the no-logo discretion, and the markup over a comparably-cut short is enormous. The cloth and make are genuinely excellent; whe…

At about $695 this is a fabric-and-pedigree purchase, not a construction one — the cotton-linen cloth is legitimately among the best you can buy, but the stitching, hardware, and durability are ordinary luxury, not extraordinary. If the…
Where the money goes at each tier: The real cost of denim
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Prices are each brand's representative short and may change. The take on each is ours, not the brand's.





