Which denim brand is right for you?
One representative jean from each brand, across the full price spectrum. From $35 budget pairs to $400 Japanese selvedge — what the markup actually buys. Pick two and see the gap in one table.
Showing 30 of 30 brands
Target — Universal Thread
Mid-Rise Straight Jeans (women's)
$30
Old Navy
Wow Loose Wide-Leg Jeans (women's)
$35
H&M
Loose Fit Jeans (men's)
$35
Wrangler
Cowboy Cut Slim Fit (men's)
$45
American Eagle
AirFlex+ Original Straight (men's)
$50
Uniqlo
Selvedge Regular Fit Jeans (men's)
$60
Gap
'90s Loose Jeans (men's)
$90
Abercrombie & Fitch
Curve Love 90s Relaxed Jean (women's)
$90
Levi's
501 Original Jeans (men's)
$98
J.Crew
Classic Straight (men's)
$98
Everlane
The Way-High Jean (women's)
$98
Lucky Brand
410 Athletic Straight (men's)
$99
Banana Republic
Slim-Tapered Stretch Jean (men's)
$110
Madewell
The Perfect Vintage Jean (women's)
$128
Pistola
Charlie High-Rise Straight (women's)
$128
Lululemon
City Trek 5-Pocket Straight (men's)
$138
Buck Mason
Straight Cone Mills Jean (men's)
$148
Reformation
Cynthia High-Rise Straight (women's)
$148
Naked & Famous
Weird Guy (men's)
$179
PAIGE
Federal Slim Straight (men's)
$199
AG Jeans
Mari High-Rise Straight (women's)
$218
AGOLDE
90s Pinch Waist (women's)
$228
Frame
Le High Straight (women's)
$228
Tellason
Stock Straight (men's)
$240
A.P.C.
New Standard (men's)
$245
3sixteen
CT-100x Classic Tapered (men's)
$245
MOTHER
The Tomcat (women's)
$248
Citizens of Humanity
Charlotte High-Rise Straight (women's)
$248
RRL (Ralph Lauren)
Slim Fit Selvedge (men's)
$350
Iron Heart
21oz Indigo Selvedge (men's)
$400