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New Standard (men's)
About A.P.C.’s jeans: The single most influential raw selvedge brand of the past 20 years. Petit New Standard, New Standard, Mid Standard — sourced from a Japanese mill.
Is the price honest?
Our take
The New Standard is the most influential raw selvedge jean of the past 15 years and the silhouette most people picture when they think 'A.P.C. denim'. It ships bone-rigid in 13.5oz Japanese selvedge, and owners commit to the ritual: months of wear before the first wash, with high-contrast personalised fades developing over a year. The single most-repeated piece of advice is about sizing — A.P.C. famously runs slim and small, so most people size up one or two from their usual, and the seat reads tight until broken in. Within the raw-denim world the construction is honest rather than ostentatious.
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Write the first honest reviewThe details
- Material
- 13.5oz raw indigo selvedge from a Japanese mill; chain-stitched, button fly.
- Fit
- Straight through thigh and calf, mid-rise. Famously slim and small — most owners size up one or two. The seat is tight until broken in; rigid, so no give to rely on.
- Quality
- Honest premium construction — selvedge cloth, chain-stitched hem, leather patch. Built for years if you commit to caring for them.
- Best for
- Anyone committed to the raw-denim ritual who wants the genre-defining straight silhouette.
- Care
- Wear unwashed 3–6 months minimum, then cold soak inside-out and air dry; the fades are the point and define the jean.
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