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Hollister

Cotton Icon Tee (men's)

T-Shirts
$13
Hollister’s t-shirts run $13$40

About Hollister’s t-shirts: A mall teen brand whose tee wall runs from a cheap cotton logo basic to heavyweight and licensed graphic styles, all under constant multi-buy promotions.

Is the price honest?

At about $13 list and routinely $10 on sale, this is genuinely cheap for a branded cotton tee, and the constant multi-pack deals push the per-shirt cost lower still. There is little brand tax at this price; the heavyweight and graphic tees at $25 to $40 are where the markup lives.

Our take

The Cotton Icon Tee is Hollister's baseline t-shirt: 100% cotton, crew neck, with the embroidered seagull at the left chest. It is the current form of the brand's long-running Icon crew tee, sold singly and in multi-packs and pushed hard through three-for deals. The rest of the tee line adds relaxed, boxy and heavyweight cuts at higher prices. Owner coverage of the tee is thin compared with the brand's hoodies and jeans; what exists is mostly short social clips praising softness for the money.

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The details

Material
100% cotton in a light everyday weight; the heavier, washed versions in the line use a thicker cotton but the base Icon tee is a thin summer-weight shirt.
Fit
Sold in slim and regular cuts, sized for the brand's young, narrow block. Coverage of real-world fit is limited, so trying the brand's size guide before ordering multiples is sensible.
Quality
Basic single-stitch construction at a basic price. Short social reviews praise the soft hand for the money, but there is little long-term owner reporting on shrinkage or collar wear, so expect commodity-tee durability rather than anything more.
Best for
Shoppers who want the cheapest respectable logo tee in the mall and plan to buy several on the three-for promotion.
Care
Machine wash cold with like colors and tumble dry low; as a lightweight pure cotton, it will shrink if run through a hot dryer.

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