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Browse all Frame jeans →The Ruler -- Au Natural Clean
The verdict
Fit
High-rise with a fitted hip and thigh that opens to a slim straight leg and a full-length (about 32") inseam. Sizing reads inconsistent: one retailer's owners average it as running big while a Frame-store reviewer found her usual size 28 'too tight to do up,' so check your measurements against a size you own.
Quality
Owner feedback centers on the soft hand of the fabric and a clean finish, with buyers calling the material soft and the fit snug and holding shape. No durability complaints surfaced in the reviews found.
Is the price fair?
At $180 this sits in premium contemporary-denim territory. The price is defensible for shoppers who specifically want this high-rise slim-straight cut and off-white wash, but it is well above budget denim and the soft, slightly stretchy fabric is the main thing you are paying for.
Best for
A shopper who wants a high-rise, slim-through-the-hip straight leg with a long inseam in a clean, near-white wash and is willing to dial in the size.
Care
Machine wash cold inside out and hang or lay flat to dry to protect the pale wash and preserve the leg shape.
Grounded in reviewer & owner reports: THE RULER AU NATURAL CLEAN - FRAME · FRAME The Ruler Jeans in Au Natural Clean | Bloomingdale's · FRAME The Ruler High Waist Straight Leg Jeans | Nordstrom
What owners report about Frame jeans
Owners report Frame's stretch-blend denim is soft with enough weight to still feel like real jeans, and that the cuts fit close through the seat and thigh without a baggy crotch. The recurring caution is stretch behavior: the denim opens up over multiple wears, with extra room developing at the waistband, and one reviewer of a rigid cotton cut deliberately sized down to compensate. Owners also flag the price — reviewers cite Los Angeles manufacturing for retail prices averaging around $230 — and one long-term owner recommends buying the line secondhand for value.
- Strengths
- Reviewers praise the soft, stretchy denim that holds a close, flattering fit — one calls the fabric stretchy but still sturdy, with no bagging complaints in normal wear.
- Watch out for
- The denim stretches out with wear — waistbands loosen over multiple wears — and one reviewer notes elastane-blend jeans will not wear as long as rigid 100% cotton denim.
- Sizing
- Reports conflict by cut: one reviewer calls Frame true to size, another sizes up in the skinny cuts because Frame runs slightly small, and a reviewer of the rigid Le Jane sized down because the denim naturally stretches after multiple wears.
About Frame's jeans line as a whole. Sources: Frame Denim Review — Fairly Curated · The Frame Le Jane Jeans Review — PureWow · FRAME Denim Le Skinny de Jeanne in Huntley Review — The Jeans Blog
