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Browse all A.P.C. jeans →New Standard jeans
The verdict
Fit
The New Standard is a mid-rise, straight-cut, straight-leg jean widely described as the safe classic A.P.C. fit; multiple guides advise sizing down one to two inches from your usual waist because the raw denim runs snug and expands with wear.
Quality
Reviewers highlight its long-standing reputation for construction and for the way the Japanese denim fades and whiskers over time, developing distinct wear patterns in high-contact areas the longer it goes between washes.
Is the price fair?
At USD 340 it sits at the premium end of everyday raw denim, but coverage frames it as a durable, character-developing jean rather than a disposable one, which reviewers treat as justifying the outlay.
Best for
A shopper new to or invested in raw denim who wants a straight-leg pair to break in themselves and is comfortable sizing down for a snug initial fit.
Care
As raw sanforized denim, wear it as long as tolerable between washes and wash sparingly to preserve the developing fade and contrast.
Grounded in reviewer & owner reports: APC New Standard Jeans Review - Classicest · A.P.C. DENIM JEANS FIT GUIDE – MANIFESTO
What owners report about A.P.C. jeans
Owners report the raw pairs — cut from 14.5 oz. Japanese selvedge — start stiff and snug, stretch to fit with wear, and fade into high-contrast patterns documented in multi-year wear logs on denim sites. Reviewers rate the fit and construction well for the price, and the line is a common first raw-denim purchase. Long-term wear posts also show front-pocket and crotch repairs along the way, and sizing differs from model to model across the range.
- Strengths
- The raw Japanese selvedge fades into defined, high-contrast wear patterns and conforms to the wearer over years of use.
- Watch out for
- The break-in is stiff, sizing varies between models, and multi-year wear logs show crotch and front-pocket repairs.
- Sizing
- Reviewers advise buying raw pairs one to two inches smaller than your usual waist because the denim stretches, and note that sizes differ from model to model.
About A.P.C.'s jeans line as a whole. Sources: APC New Standard Jeans Review - Classicest · A.P.C. Women's Jeans Review: Is Their Denim Worth $220? · Fade of the Day - A.P.C. Petit Standard (4 Years, 4 Washes, 1 Soak) - Heddels
