Proper Cloth vs Reiss: which button-up to buy, and when
Both land in the premium tier: the Proper Cloth Custom Cotton Dress Shirt at $145, the Reiss Ruban Slim Cotton Shirt at $145. Here is how they stack up, head to head.
| Proper Cloth | Reiss | |
|---|---|---|
| Price | $145 | $145 |
| Material | Wide fabric library — crisp two-fold cottons, oxfords, linens and flannels. | Good-quality cotton, cotton-linen and linen, cleanly finished. |
| Fit | Made-to-measure custom fit from your measurements; remakes refine it. | Slim contemporary fit, true to size; trim and tailored. |
| Quality | Premium — good cloth, clean construction, customisable collars and cuffs; fit is the selling point. | Premium — quality fabric, clean modern construction, refined details. |
| Best for | Hard-to-fit builds, custom dress and casual shirts, and fabric-and-detail choosers. | Sharp contemporary dressing, smart-casual and evening wear, and slim builds. |
| Care | Follow the fabric-specific care; most cottons wash cold and press, with hang-drying for linens. | Cold wash or follow label; press for the sharp tailored look, hang linens. |
Proper Cloth ($145) is a made-to-measure shirt with a wide fabric library and remake guarantee; Reiss' Ruban ($145) is a ready-made slim contemporary shirt in cotton, cotton-linen and linen. Same price, so the real split is custom fit versus a sharp off-the-rack cut for lean builds.
- The case for Proper Cloth
- made-to-measure fit, wide fabric choice, remake guarantee, fits hard-to-fit builds, dress and casual
- The case for Reiss
- sharp contemporary tailoring, ready to wear, linen blend options, evening-ready look, no measuring needed
VerdictThe pick
At the same $145, decide by your body and your patience. Buy the Reiss Ruban if you're lean, want a sharp slim shirt now, and trust an off-the-rack cut to fit. Choose Proper Cloth if standard sizing fails you or you want to pick cloth and collar details, accepting the measuring step that the remake guarantee backstops. Same money, so it's tailored-to-you versus tailored-looking-today.
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