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Madewell vs Aritzia: which hoodie to buy, and when

Both land in the mid tier: the Madewell MWL Brushed Pullover Hoodie at $78, the Aritzia Cozy Fleece Perfect Hoodie at $78. Here is how they stack up, head to head.

MadewellAritzia
Price$78$78
MaterialCotton-blend MWL brushed fleece, ~9oz, soft interior.Plush brushed cotton-blend fleece, ~9oz, soft interior.
FitRelaxed clean fit, true to size; tasteful drape.Choice of oversized or fitted current cuts; true to size.
QualitySolid mid-tier — soft, neatly finished, comfortable; mid-weight fleece.Solid mid-tier — soft, cozy fabric and neat finishing; mid-weight fleece.
Best forA tasteful, soft everyday hoodie and casual layering with denim.A soft, cozy, on-trend everyday hoodie in current cuts.
CareCold wash and tumble low or hang dry to keep the soft hand and muted colour.Cold wash inside-out and tumble low to keep the plush soft hand.

Madewell and Aritzia both sit at $78 with 9oz brushed cotton-blend fleece and a soft interior. Madewell leans tasteful and relaxed with a drape built for denim layering; Aritzia leans plush and on-trend, with a choice of oversized or fitted current cuts. Same price, same weight, different styling.

The case for Madewell
tasteful relaxed drape, neat finishing, pairs with denim, soft brushed hand
The case for Aritzia
plush cozy fabric, oversized or fitted choice, on-trend current cuts

VerdictThe pick

At a matched $78 with the same fleece weight, this is a styling call. Choose Madewell if you want a clean, understated hoodie that layers well with jeans. Choose Aritzia if you want the plushest hand and a choice between oversized and fitted trend cuts. Both charge a little for the brand, but the comfort and finish hold up on each.

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