H&M vs Target — Goodfellow & Co.: which zip-up wins?
Both land in the budget tier — the H&M H&M Regular-Fit Zip Hoodie at $25, the Target — Goodfellow & Co. Goodfellow & Co. Zip-Up Hoodie at $28, just $3 apart. Here's how they stack up, head to head.
| H&M | Target — Goodfellow & Co. | |
|---|---|---|
| Price | $25 | $28 |
| Material | Cotton-polyester brushed fleece, lightweight to mid-weight, prioritizing price and color range. | Cotton-polyester brushed fleece, mid-weight and soft enough for daily casual wear. |
| Fit | Multiple fits offered; regular runs true while relaxed and oversized add notable volume through the body. | Standard everyday cut, neither slim nor oversized; generally true to size. |
| Quality | Light zipper and thin ribbing; finishing is minimal and best treated as a short-cycle wardrobe piece. | Basic full zipper, ribbed cuffs and hem; construction is functional and consistent for a store basic. |
| Best for | Very budget-minded shoppers and trend buyers wanting a cheap zip hoodie in a current cut and color. | Shoppers wanting an inexpensive, no-fuss everyday zip hoodie from a reliable store-brand basics line. |
| Care | Machine wash cold and tumble dry low; gentler washing extends the life of the lighter fabric. | Machine wash cold and tumble dry low; wash with like colors to limit early dye transfer. |
H&M's zip hoodie at $24.99 and Target's Goodfellow at $28 are both cotton-polyester brushed fleece store basics, separated by about $3. H&M sells fits and colors as a short-cycle trend piece; Goodfellow trades trend for a mid-weight fabric and more consistent construction.
cheapest option, multiple fits offered, trend cuts, wide color range
mid-weight softer fleece, consistent construction, true-to-size everyday cut, reliable store basic
Which should you buy?
Three dollars separates a trend buy from a steadier basic. Buy the H&M if you want a current cut or specific color and treat it as short-cycle. Pay the extra few dollars for the Goodfellow if you want a mid-weight fleece and more dependable stitching for daily wear. For an everyday hoodie you'll actually keep, the Target pick is the better small spend; grab the H&M only when the color or fit is the whole reason.
We may earn a commission if you buy through this link, at no extra cost to you.

