We may earn a commission if you buy through this link, at no extra cost to you.
Browse all The Row jackets & outerwear →Aloha Jacket
The verdict
Fit
Tailored but approachable—likely a clean, lined jacket with moderate structure. The 'Aloha' name suggests relaxed elegance, not rigid fit.
Quality
Typical of The Row's women's line: solid fabric and reliable seams. Expected to hold its shape over years of regular wear.
Is the price fair?
Mid-tier luxury. At $1,475, the price reflects brand heritage and design refinement, not exotic materials.
Best for
Someone building a pared-down wardrobe who wants a jacket that pairs with everything without fanfare.
Care
Dry clean recommended; minimize machine washing to preserve fabric integrity.
What owners report about The Row jackets & outerwear
Third-party coverage of The Row's jackets is thinner than the prices would suggest, and what exists splits. One detailed owner review of a coat said it "feels really lux overall," crediting the silk lining for making even a synthetic-blend shell read as high-end, while conceding the lighter coats give little warmth. On the skeptical side, a shopper who handled pieces in person reported being disenchanted, calling the leather and stitching underwhelming for the price and attributing much of the appeal to scarcity marketing.
- Strengths
- Owners praise the in-hand feel — plush fabrics and silk linings that make plain, minimal designs read as high-end.
- Watch out for
- Shoppers who inspect pieces in person report middling leather and stitching for the price, and the lighter coats are not warm.
- Sizing
- The one detailed fit report found the cut controlled rather than overly oversized, with sleeves running slightly long on a petite frame.
About The Row's jackets & outerwear line as a whole. Sources: The Row Kitan Coat Review — Fairly Curated · Why we (maybe) buy: That The Row jacket dupe — Fit Happens (Substack)