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Black Beauty Bleach Hoodie
The verdict
Fit
Purple Brand's proportions are generous and relaxed. The bleach treatment is part of the intentional aesthetic, creating uneven surface variation.
Quality
The bleach finish is a design choice rather than damage—it shows intentional treatment. Quality lies in the hoodie base and print durability.
Price check
At $225, this sits at the lower end of Purple Brand's current lineup, making design-forward basics more accessible than their full-price pieces.
Best for
Casual layering where worn-in, intentional aesthetics matter more than pristine finish.
Care
Wash separately or with darks; bleached garments can continue to fade and may affect other items in the load.
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