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Browse all Frame jeans →The Ruler
The verdict
Fit
High-rise and fitted through the hip and thigh, opening to a slim straight leg with an 11.5-inch front rise. Sizing reports conflict: one stockist flags it as running small and advises sizing up, and one owner couldn't button her usual size, while other owners call it true to size.
Quality
The handful of published owner reviews praises the fabric — a soft hand on mid-weight, structured denim with only a hint of stretch — and the style averages roughly 4.3 to 4.5 stars across brand and retailer pages. No durability complaints have surfaced, but the style is recent and long-term wear reports simply don't exist yet.
Is the price fair?
The price sits squarely in designer-denim territory, and the small set of owner ratings backs the fabric and fit praise without proving longevity. You're paying for the cut and hand feel, not a documented track record.
Best for
Shoppers who want a high-rise slim-straight in structured, barely-stretch denim and are willing to exchange sizes to land the right fit.
Care
Machine wash cold per the brand's care instructions, and hang dry to keep the slight stretch from going slack.
Grounded in reviewer & owner reports: The Ruler Au Natural Clean - FRAME · FRAME The Ruler Jeans | Shopbop · FRAME The Ruler High Waist Straight Leg Jeans | Nordstrom
What owners report about Frame jeans
Owners report Frame's stretch-blend denim is soft with enough weight to still feel like real jeans, and that the cuts fit close through the seat and thigh without a baggy crotch. The recurring caution is stretch behavior: the denim opens up over multiple wears, with extra room developing at the waistband, and one reviewer of a rigid cotton cut deliberately sized down to compensate. Owners also flag the price — reviewers cite Los Angeles manufacturing for retail prices averaging around $230 — and one long-term owner recommends buying the line secondhand for value.
- Strengths
- Reviewers praise the soft, stretchy denim that holds a close, flattering fit — one calls the fabric stretchy but still sturdy, with no bagging complaints in normal wear.
- Watch out for
- The denim stretches out with wear — waistbands loosen over multiple wears — and one reviewer notes elastane-blend jeans will not wear as long as rigid 100% cotton denim.
- Sizing
- Reports conflict by cut: one reviewer calls Frame true to size, another sizes up in the skinny cuts because Frame runs slightly small, and a reviewer of the rigid Le Jane sized down because the denim naturally stretches after multiple wears.
About Frame's jeans line as a whole. Sources: Frame Denim Review — Fairly Curated · The Frame Le Jane Jeans Review — PureWow · FRAME Denim Le Skinny de Jeanne in Huntley Review — The Jeans Blog
