Eddie's Favorite Flannel Shirt (men's)

Name: Eddie Bauer Eddie's Favorite Flannel Shirt (men's)
Brand: Eddie Bauer
SKU: eddie-bauer-eddies-favorite-flannel
Price: 80 USD

Button-Ups

$80

Eddie Bauer’s button-ups run $50 – $85

About Eddie Bauer’s button-ups: A Seattle-born outdoor and casualwear label whose shirt line centers on soft brushed flannels and travel-oriented casual button-ups, sold almost entirely through its own site at near-constant markdowns.

Is the price honest?

The $80 list price is mostly notional — the brand discounts continuously, and this shirt regularly sells for $30 to $40 on its own site. At list it is expensive for a mass-market flannel; at the routine sale price reviewers consider it a genuinely good buy. Do not pay full price.

Our take

Eddie Bauer was founded in Seattle in 1920 as an outfitter and now operates as a licensed brand after a 2021 ownership change, selling mainly through its own site and outlet stores. Eddie's Favorite Flannel is its best-known shirt: a 2-ply cotton flannel brushed on both sides and treated against shrinking and fading. Owners report it is unusually soft for the price and holds its shape through repeated washing, and it carries a 4.6 rating on the brand's site. Longtime customers are more divided on whether recent production matches the brand's older reputation for durability.

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Own Eddie Bauer button-ups?

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The details

Material: 100% cotton in a 2-ply weave, brushed on both sides, with a treatment the brand says prevents shrinking and fading; owners describe it as a medium-weight rather than heavy winter flannel.
Fit: Sold in classic and relaxed fits on the brand's site, with slim versions appearing at third-party retailers. Owners mostly report true-to-size fit, though a few mention tight armholes or a boxier cut than expected.
Quality: Reviewers describe a tightly woven, soft fabric that survives the dryer without wrinkling or shrinking, and ratings across retailers are strong. Some longtime owners report quality inconsistencies on recent Eddie Bauer purchases generally, so the older buy-it-for-decades reputation deserves some hedging.
Best for: Shoppers who want a soft, wash-friendly everyday flannel at a deep-discount sale price rather than a heavy workwear shirt.
Care: Machine wash cold and tumble dry low; the fabric is treated against shrinking and fading, and owners report it comes out of the dryer largely wrinkle-free and softer after the first wash.