New Greg shirt

Name: A.P.C. New Greg shirt
Brand: A.P.C.
SKU: apc-new-greg-shirt-cohoc-h12651_iaa
Price: 295 USD

Button-Ups

$295

The verdict

A new-season button-up from A.P.C. priced fairly for the brand's mid-market tier, suitable for everyday professional or casual wear.

Fit

The Greg shirt typically carries A.P.C.'s fitted, contemporary european proportions—expect a close shoulder and a tapered torso.

Quality

A.P.C.'s new-season pieces reflect current quality standards: solid cotton, clean seaming, and finishes that support long wear.

Price check

At $295, in line with A.P.C.'s mid-market positioning and current-season pricing—fair value for independent european manufacturing.

Best for

A man wanting a current-season quality shirt that transitions between smart casual and office environments with clean proportions.

Care

Machine wash warm, tumble dry low to preserve the contemporary fit and seam integrity.

button-upnewfittedcottoncontemporary

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What owners report about A.P.C. button-ups

Third-party coverage of A.P.C.'s button-ups is thinner than for its denim, but what exists is consistent: decently made minimalist shirts in muted colors and garment-dyed fabrics, priced at the top end of the basics market. Forum posters describe the cut as lean and long in the body and sleeves, built around the brand's slim French silhouette. Consumer reviewers report fabrics that feel high-end and pieces that keep looking new for years. The recurring debate is value for money, and editorial coverage criticizes the brand's lack of production transparency.

Strengths: Reviewers consistently credit clean construction, muted garment-dyed fabrics, and simple designs that stay wearable for years.
Watch out for: Value is the recurring complaint — owners question the price for what are simple shirts — and editorial coverage dings the brand for opaque production practices.
Sizing: Forum posters describe the shirts as lean with long bodies and sleeves — order your usual size for a slim fit, and check measurements if you plan to wear them untucked.

About A.P.C.'s button-ups line as a whole. Sources: A.P.C. - History, Philosophy, and Products | Heddels · A.p.c. | Styleforum · A.P.C. Shirt sizing | Styleforum · A.P.C Reviews 2026 - Read Before You Buy | Thingtesting