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Theory

8 honest picks, running $95–$245 at the staple level. No sponsored picks.

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Our Theory picks

One representative staple per category — the piece we'd actually point a friend at.

Tailored Five-Pocket Jean
Theory
Tailored Five-Pocket Jean
$195
Precise Luxe Cotton Tee
Theory
Precise Luxe Cotton Tee
$95
Cotton-Cashmere Pullover Hoodie
Theory
Cotton-Cashmere Pullover Hoodie
$225
Theory Cotton-Blend Zip Hoodie
Theory
Theory Cotton-Blend Zip Hoodie
$195
Sylvain Structured Dress Shirt
Theory
Sylvain Structured Dress Shirt
$165
Essential Knit Jogger
Theory
Essential Knit Jogger
$145
Merino Crewneck Sweater
Theory
Merino Crewneck Sweater
$245
Zaine Neoteric Twill Trouser
Theory
Zaine Neoteric Twill Trouser
$195

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Straight to the brand's own collection pages — you buy direct from Theory.

All Theory jeans All Theory t-shirts All Theory hoodies All Theory zip-ups All Theory button-ups All Theory sweatpants All Theory sweaters All Theory chinos

Theory, compared

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