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Browse all The Row t-shirts →Nico T-Shirt
The verdict
Fit
Men's sizing suggests a standard or slightly relaxed crewneck; The Row men's pieces tend toward straightforward proportions.
Quality
Premium finishing and seaming at this price tier; The Row's men's line maintains the same construction rigour as womenswear.
Is the price fair?
At $700, this is solidly luxury territory. For a graphic or workwear-adjacent men's shirt, most brands sit at $40-100.
Best for
Men seeking understated luxury pieces that signal restraint and design familiarity rather than visible elaboration.
Care
Follow gentle knit care to preserve the piece's condition and the integrity of its subtle finishes.
What owners report about The Row t-shirts
Third-party coverage of The Row's t-shirts is dominated by the price question: the plain cotton jersey crewnecks sell for close to $400, and even sympathetic reviewers call that hard to justify — one wrote the collection is often too basic to warrant the cost. Editors who wear the tees praise the smooth, luxurious feel of the fabric and stretch that keeps its shape, and one owner reports her longest-lasting pieces come from the brand. Detailed wash-and-wear testing from everyday owners is scarce; most granular praise comes from fashion editors rather than independent long-term reviews.
- Strengths
- Fabric feel and finish — editors report a smooth hand with stretch that holds its shape, and owners credit the brand's pieces with unusual longevity.
- Watch out for
- Price is the recurring objection — reviewers question paying close to $400 for a plain cotton tee and several conclude the basics are too plain to justify the cost.
- Sizing
- A third-party size guide reports the tops are loose by design — true to size preserves the intended drape, while sizing down gives a neater fit.
About The Row's t-shirts line as a whole. Sources: Buy This Instead: The Row tee — MIDDI (Substack) · The Row Size Guide: What Size Am I in The Row? Fit Advice & UK Sizing Help | Tellar · Why I'm Not Obsessed With The Row — Jolain Muller (Substack) · all roads lead to (the) row — digital tinz (Substack)
